Advertising Economic Forum Is Coming to Ad Week NYC 2025
At this private, invite-only experience during Ad Week NYC, our industry’s most innovative practitioners, strategists, and decision-makers will tackle the industry’s biggest shifts (from AI to investment) through honest conversations, data-sharing, and collaboration-driven outcomes. Expect fireside chats with leaders shaping the market, sharp insights from venture perspectives, and candid conversations with peers who get it.
October 7, 2025, 1 p.m. to 4:45 p.m.
Horizon Media HQ (75 Varick Street, NYC)
Rooftop cocktail reception to follow
What Is the Advertising Economic Forum?
The Advertising Economic Forum (AdEF) is where the people doing the work in advertising come together to make sense of the chaos, and start fixing it. This is a working session for practitioners across the entire ecosystem (from publishers and SSPs to buyers, DSPs, and everyone in between) who are tired of broken promises and ready to talk about what actually works.
Born from a desire to bring clarity, honesty, and collaboration back into the room, AdEF digs into the financial realities, operational complexities, and incentives driving the industry. It’s a space for people who know how the system works to connect, ask hard questions, and share what they’ve learned. The goal is simple: get smart people in a room, cut through the noise, and focus on what it takes to make things work better.
Your AdEF Agenda for AdWeek NYC
The agenda is designed to foster thought-provoking conversations, meaningful connections, and critical deal-making. In addition to curated networking sessions, here is a preview of what we’re planning for this fall.
Fireside chat with Bob Lord (Horizon Media) and Tom Triscari on AI shifts in advertising and economics.
Venture capital perspectives with Sanja Partalo (S4S Ventures) and Sim Blaustein (1745 Ventures).
Closing reflections from Matt Spiegel (EVP, TransUnion) and Domenic Venuto (Horizon Media).
The Principles That Drive AdEF
AdEF is candid, collaborative, and built for people who want to move the industry forward, not just talk about it. These four principles guide how we show up, how we talk to each other, and what we build next through our work together. This is how real progress begins.
Clarity
Clarity means being honest about where we are, what’s broken, and why it’s broken. It’s about understanding how the economic and technical systems really work, not how people say they should work.
Collaboration
The ad tech ecosystem is notoriously fragmented. Collaboration means getting everyone (publishers, SSPs, DSPs, vendors) in the same room to work on shared problems. It’s about doing the work together.
Communication
AdEF is built on the belief that saying the quiet part out loud is necessary. Real progress requires hard, honest conversations between all players in this space. We ask questions, share what’s working, and push for change.
Commitment
AdEF is a call-to-action. If you’re here, it means you’re ready to move from conversations and ideas to execution, to take what you learn and put it to work. We’re not here to admire the problem. We’re here to make progress.
SPEAKERS
Sanja Partalo
General Partner, S4S Ventures
Domenic Venuto
EVP, Chief Data & Product Officer, Horizon Media Holdings
Bob Lord
President, Horizon Media Holdings
Sim Blaustein
General Partner, BDMI
Tom Triscari
Founder, Lemonade Projects
Horizon Media
75 Varick Street
New York, NY 10013
The Advertising Economic Forum is Produced by
